Kid Rock is taking out his frustration on a few dozen cans of Bud Light.
Late Monday night (April 3), the “Bad Reputation” singer posted a video of himself across his social media accounts, speaking directly to the camera. Wearing a white MAGA hat, the rock-rapper said that “Grandpa’s feeling a bit frisky today,” and promised to be as “clear and concise as possible” with his statement.
The “Devil Without a Cause” singer then lifted up a semi-automatic rifle and opened fire on three cases of Bud Light propped up on a wooden table. Ceasing his fire on the beer cans, Rock looked back into the camera to make his point clear: “F–k Bud Light, and f–k Anheuser-Busch.”
The video came shortly after trans activist Dylan Mulvaney teamed up with Anheuser-Busch to promote the brand’s Easy Carry Contest, posting a video of herself talking about the campaign and even receiving “possibly the best gift ever” — a commemorative can of Bud Light with her face on it.
Mulvaney’s video immediately sparked outrage from right-wing commentators, who lambasted the brand for working with a transgender influencer. Anheuser-Busch responded to the backlash first in a statement to Fox News, which they reiterated to Billboard, saying the company works with “hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” and adding that Mulvaney’s commemorative can “was a gift to celebrate a personal milestone and is not for sale to the general public.”
The ongoing backlash comes at a time when transgender people are being targeted at a steady cadence by state legislatures around the U.S. Kentucky became the latest state to pass anti-trans legislation into law last week when lawmakers overrode Gov. Andy Beshear‘s veto of a bill banning gender-affirming care for anyone under the age of 18, while also compelling physicians to cease any ongoing gender-transition care for minors.
Billboard has reached out to Kid Rock and Dylan Mulvaney for comment.
Watch the Instagram videos below: